Didmo is an ad-funded mobile gaming service operating similar to Greystripe. It wraps mobile games into an advertising jacket.

"DIDMO’s proven track record in Scandinavia and solid technology platform have prepared us for success and a leadership position in these key global markets," said Joseph Oliver, newly appointed CEO of DIDMO. "Our team’s innovation and the company’s unique revenue model respect consumers as well as content providers, by delivering free mobile game content to millions of mobile users, while providing unparalleled value to advertisers in the mobile space."

The DIDMO technology platform essentially takes a publisher’s game, strips it down to the code-level, and re-packages it to create an entirely new application wrapped with the advertising content, timed to last 24 hours. DIDMO co-founder and Chief Technology Officer, Rikard Björklind, further explained, "Our platform enables us to deliver full-screen, high-quality advertising to users with a built-in campaign management system for advertisers, including real-time statistics on impressions, click-throughs, demographic data and more."

According to recent research by leading industry analysts Mind Commerce and Gartner Group, the mobile advertising market is anticipated to grow anywhere from $14.6 billion in 2011, to $19 billion in 2012. DIDMO currently counts advertisers such as 7-Eleven, Activision, Unilever, and other well-known Scandinavian brands as clients due to its ability to deliver a 5-10% click-through rate on the ads it serves, as compared to 1-2% for WAP banners.

Since DIDMO’s June 2006 launch in Sweden, the company has established strategic partnerships with Scandinavia’s top mobile carriers including Telia, Halebop, and Tele2, and online portals such as Nokia MOSH, and GetJar.com, which offer direct downloads of DIDMO mobile games. As of January 2008, the DIDMO application has achieved an impressive two million downloads with an average of 220,000 game downloads per month in Scandinavia alone and growing rapidly. By entering the US, Germany, Spain and UK markets, 3.5 million users are expected to be using DIDMO on a regular basis by August 2008. DIDMO content is optimized for each mobile phone, runs on a standardized platform, and currently supports 99% of all java-enabled mobile phone models on the market today.

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